Google Analytics 4 (GA4) is the next generation of web and app analytics from Google. It’s designed to help businesses measure and understand customer behavior across all their devices and channels. GA4 is still under development, but Google is constantly adding new features and improvements.
In this article, we will discuss some of the new features that are coming to GA4 for Analytics 360 properties.
Personalized Reporting Experiences
One of the most exciting new features coming to GA4 is personalized reporting experiences. This will allow businesses to create custom reports for different teams and roles within their organization. For example, a marketing team could create a report that focuses on campaign performance, while a sales team could create a report that focuses on customer acquisition.
New Account Structuring Options
GA4 will also be getting new account structuring options. This will allow businesses to organize their accounts in a way that makes more sense for their business. For example, a business with multiple brands could create separate subproperties for each brand.
Faster and More Reliable Data Exports to BigQuery
GA4 is also getting faster and more reliable data exports to BigQuery. This will allow businesses to quickly and easily access their data for further analysis.
API-Based Transition to Analytics 360
Google is also providing an API-based transition to Analytics 360. This will make it easier for businesses to migrate thousands of sites to GA4.
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These are just a few of the new features that are coming to GA4 for Google Analytics 360 properties.
In addition to these new features, Google is also working on a number of other improvements, including:
- New machine learning capabilities that will help businesses identify trends and patterns in their data.
- New integrations with other Google products, such as Google Ads and Google Search Console.
- A new user interface that is designed to be more intuitive and easy to use.
Google is committed to making GA4 the best analytics platform on the market.
The new features that are coming to GA4 for Analytics 360 properties will help businesses:
- Get a more complete and accurate view of their customer data.
- Make better decisions based on data.
- Improve their marketing and sales efforts.
- Grow their business.
If you are a business that uses Analytics 360, we encourage you to start exploring the new features that are coming to GA4.
We are confident that you will be impressed with what you see.
In addition to the new features listed above, Google is also planning to add a number of other features to GA4 in the future.
These features will include:
- The ability to track customer journeys across all devices and channels.
- The ability to measure the impact of marketing campaigns on customer behavior.
- The ability to predict future customer behavior.
- We are excited to see what Google has in store for GA4 in the future.
- We believe that GA4 has the potential to be a truly transformative analytics platform.
- We encourage you to stay up-to-date on the latest GA4 developments.
You can do this by following the Google Analytics blog and checking out the Google Analytics Help Center.
- We are confident that GA4 will help you make better decisions about your business.
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