Outdoor digital screen advertising, also known as digital signage, is a type of advertising that uses electronic displays to show video, images, and text to passersby. Outdoor digital screens can be found in a variety of locations, including shopping malls, airports, train stations, and busy streets.
Cost of Outdoor Digital Screen Advertising
The cost of outdoor digital screen advertising varies depending on a number of factors, including the size and location of the screen, the length of the advertising campaign, and the time of year. In general, outdoor digital screen advertising is more expensive than traditional print or television advertising, but it is also more effective.
According to a study by the Outdoor Advertising Association of America, the average cost per thousand impressions (CPM) for outdoor digital screen advertising in the United States is $12.50. This means that it costs an average of $12.50 to reach 1,000 people with an outdoor digital screen advertisement.
The cost of outdoor digital screen advertising can vary significantly depending on the location of the screen. For example, screens in high-traffic areas, such as Times Square in New York City, are more expensive than screens in less-trafficked areas.
The length of the advertising campaign also affects the cost. Shorter campaigns are typically more expensive than longer campaigns. This is because advertisers need to pay to produce and distribute the advertisements, and these costs are spread out over a longer period of time for longer campaigns.
Finally, the time of year also affects the cost of outdoor digital screen advertising. Screens are typically more expensive during the holiday season and other peak times of year.
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Benefits of Outdoor Digital Screen Advertising
Outdoor digital screen advertising offers a number of benefits over traditional forms of advertising. Some of the key benefits include:
- High visibility: Outdoor digital screens are highly visible, even from a distance. This makes them an ideal way to reach a large audience with your advertising message.
- Attention-grabbing: Outdoor digital screens are also very attention-grabbing. The use of video, images, and text can create engaging and memorable advertisements.
- Targeted reach: Outdoor digital screens can be placed in specific locations to target your ideal audience. For example, you could place your advertisements in shopping malls that are frequented by your target market.
- Flexibility: Outdoor digital screen advertisements can be changed easily and quickly. This allows you to run different advertisements for different campaigns or to update your advertisements in real time.
- Measurable results: Outdoor digital screen advertising campaigns can be measured to track their effectiveness. This allows you to see how many people have seen your advertisements and how many people have clicked on your website or taken other desired actions.
Overall, outdoor digital screen advertising is a cost-effective way to reach a large audience with your advertising message. Outdoor digital screens are highly visible, attention-grabbing, and targeted. They also offer flexibility and measurable results.
Here are some tips for getting the most out of your outdoor digital screen advertising campaigns:
- Choose the right location for your screens. Place your screens in high-traffic areas where your target audience is likely to see them.
- Create engaging and memorable advertisements. Use video, images, and text to create advertisements that will grab people’s attention and make them remember your brand.
- Target your audience carefully. Consider the demographics and interests of your target audience when choosing the locations for your screens and creating your advertisements.
- Measure the results of your campaigns. Track how many people have seen your advertisements and how many people have taken desired actions, such as clicking on your website or calling your business.
Conclusion
Outdoor digital screen advertising is a powerful tool that can help you reach your target audience and achieve your marketing goals. By following the tips above, you can create effective outdoor digital screen advertising campaigns that will help you grow your business.
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