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5 Google Ads Shortcuts For Better Results

Certainly! Here are seven Google Ads shortcuts that can help you achieve better results in your advertising campaigns:

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1.  Utilize Keyword Shortcuts

Broad Match Modifier (+): Add a plus sign (+) before a keyword to ensure that it must be included in the user's search query. Phrase Match (" "): Place your keyword in quotation marks to target specific phrases. Exact Match ([ ]): Use square brackets to specify an exact match for your keyword.

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2.  Ad Extensions

Sitelink Extensions: Direct users to specific pages on your website by adding sitelink extensions to your ads. Callout Extensions: Highlight key features or benefits of your products or services using callout extensions.

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3. Ad Schedule Adjustments

Analyze your campaign performance based on the time of day or day of the week. Adjust your bid adjustments during peak hours or days to maximize visibility when your audience is most active.

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4. Negative Keywords

Regularly review search terms report and add negative keywords to filter out irrelevant traffic. Use broad, phrase, and exact match negatives to refine your targeting and save budget.

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5. Automated Rules

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Set up automated rules for routine tasks like bid adjustments, budget changes, or pausing underperforming ads. This ensures that your campaigns are automatically optimized based on your predefined criteria.

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