Author - Ritik Tiwari GET N GROW MEDIA
In PPC (Pay-Per-Click) advertising, several key metrics are crucial for assessing the effectiveness of campaigns. Here are five important metrics:
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This measures the percentage of people who clicked on your ad after seeing it. A higher CTR generally indicates that your ad copy and targeting are relevant to your audience.
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This metric tracks the percentage of users who completed a desired action (like making a purchase or filling out a form) after clicking on your ad. It shows how effective your ad is in driving actions.
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This is the amount you pay each time someone clicks on your ad. Monitoring CPC helps in managing your budget and optimizing bids for better ROI.
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Provided by platforms like Google Ads, this metric evaluates the relevance of your ads, keywords, and landing pages. A higher quality score often leads to lower costs and better ad placements.
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BY - GET N GROW MEDIA
ROAS measures the revenue generated for every dollar spent on advertising. It indicates the profitability of your campaigns and helps in assessing overall campaign effectiveness.