BY - GET N GROW MEDIA
BY - GET N GROW MEDIA
1. Improve Quality Score
Platforms like Google Ads use a Quality Score to determine ad rank and CPC. Enhance your ad relevance, click-through rate (CTR), and landing page experience to boost your Quality Score, which can lead to lower CPC.
BY - GET N GROW MEDIA
2. Keyword Research and Selection
Conduct thorough keyword research to identify relevant and cost-effective keywords for your business. Long-tail keywords often have lower competition and can result in lower CPC.
BY - GET N GROW MEDIA
3. Negative Keywords
Regularly review and update your list of negative keywords. These are terms for which you don't want your ads to appear. This helps refine your targeting and prevents irrelevant clicks that can increase your CPC.
BY - GET N GROW MEDIA
4. Ad Copy Optimization
Craft compelling ad copy that accurately reflects your offerings. Well-written ads can attract more clicks and improve your ad's relevance, positively influencing your Quality Score.
BY - GET N GROW MEDIA
5. Ad Position Adjustment
BY - GET N GROW MEDIA
Experiment with different ad positions to find the optimal balance between visibility and cost. Sometimes, lower ad positions may have lower CPC but still generate valuable clicks.