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Content Marketing Statistics You Should Know

Certainly! Here are eight content marketing statistics that highlight the importance and impact of content marketing

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1. Content Marketing Generates Leads

According to HubSpot, companies that prioritize blogging efforts are 13 times more likely to see a positive return on investment (ROI).

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2. Quality Content Builds Trust

According to Edelman Trust Barometer, 63% of consumers trust what influencers say about brands more than what brands say about themselves.

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3. Content Marketing Drives Traffic

HubSpot reports that companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that publish 0-4 posts per month.

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4. Social Media and Content Go Hand in Hand

Content Marketing Institute reports that 91% of B2B marketers use LinkedIn to distribute content, making it the top social media platform for B2B content marketing.

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5. Video Content Dominates Engagement

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Wyzowl found that 86% of businesses use video as a marketing tool. Additionally, 87% of video marketers say video has increased traffic to their website.

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