How to Write Effective Alt Text

Author - Ritik Tiwari GET N GROW MEDIA

Writing effective alt text (alternative text) is crucial for making web content accessible to users with visual impairments and improving search engine optimization (SEO). Here are key guidelines to follow. BY - GET N GROW MEDIA

1. Describe the Content and Function

[{"selector":"#anim-3e63d5a6-5c96-462c-9bf0-301e939dc370","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b345c423-62d8-401e-9074-77a579e8ac0c","keyframes":{"transform":["translate3d(105.36193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Content : Clearly describe what the image depicts. Be specific and concise. Function : If the image serves a functional purpose (e.g., a button or a link), describe its action or purpose. BY - GET N GROW MEDIA

[{"selector":"#anim-da1a95d4-410f-48eb-a0c5-72c77b089952","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f440fa81-fa74-4552-aae1-baca898311dc","keyframes":{"transform":["translate3d(104.78723%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 2. Be Concise Keep the description short and to the point, ideally under 125 characters. Screen readers often cut off longer descriptions. BY - GET N GROW MEDIA

3. Avoid Redundancy

[{"selector":"#anim-c77bcdea-ea40-4de7-a9e7-1b92a604601c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22126644-fbc3-4feb-aaf8-a89776c6d20e","keyframes":{"transform":["translate3d(106.28416%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Do not use phrases like "image of" or "picture of." Screen readers already announce it as an image. BY - GET N GROW MEDIA

4. Context Matters

[{"selector":"#anim-f554fee9-866a-46e8-9551-596ad19f8053","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-225975a5-9e24-4fb1-8eac-9cbd0ae8782d","keyframes":{"transform":["translate3d(105.29101%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tailor the alt text to the context in which the image is used. The description should align with the surrounding content. BY - GET N GROW MEDIA

5. Skip Decorative Images

[{"selector":"#anim-d5946284-756c-44c2-93d7-2355e2c42fcd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00628d7a-88dc-4e51-a139-2208a92b7fe2","keyframes":{"transform":["translate3d(105.02645%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] BY - GET N GROW MEDIA For purely decorative images that do not add information, use empty alt text (alt="") to allow screen readers to skip them.

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