Author - Ritik Tiwari GET N GROW MEDIA

Tips On How To Rock A Small PPC Budget

Running a successful PPC (Pay-Per-Click) campaign on a small budget requires strategic planning and careful execution.

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1. Set Clear Goals

Define what you want to achieve with your PPC campaign. Whether it's increasing website traffic, generating leads, or boosting sales, having clear objectives will help you focus your efforts and measure success effectively.

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2. Conduct Thorough Keyword Research

Identify relevant keywords that are not only popular but also affordable. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find long-tail keywords that have lower competition and cost less per click.

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3. Use Negative Keywords

Incorporate negative keywords to prevent your ads from showing up for irrelevant searches. This helps in avoiding wasted spend on clicks that are unlikely to convert.

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4. Optimize Ad Copy

Write compelling ad copy that clearly communicates the value proposition and includes a strong call to action. Make sure your ad copy is relevant to the keywords and the landing page content to improve Quality Score.

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5. Leverage Ad Scheduling

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Run your ads during specific times when your target audience is most active. Use data from your analytics to determine peak times and schedule your ads accordingly to maximize ROI.

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