Author - Ritik Tiwari GET N GROW MEDIA
Ad formats are crucial in digital marketing as they help in delivering the message to the target audience effectively.
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Banner Ads: Static or animated images displayed on websites, typically in various sizes and formats. Rich Media Ads: Interactive ads that include advanced features like video, audio, or other elements that encourage viewers to interact with the content.
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In-Stream Ads: Ads that play before (pre-roll), during (mid-roll), or after (post-roll) video content on platforms like YouTube. Out-Stream Ads: Video ads that appear in non-video environments, such as within articles or social feeds.
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Sponsored Posts: Paid content that appears in users' social media feeds, blending in with organic posts. Story Ads: Short, vertical ads that appear within stories on platforms like Instagram, Snapchat, and Facebook.
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Text Ads: Sponsored text links that appear at the top of search engine results pages (SERPs). Shopping Ads: Product ads that appear in search results with an image, price, and a brief description.
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In-Feed Ads: Ads that appear within the content feed of a website or app, matching the style and function of the platform. Recommendation Widgets: Ads that appear as suggested content or articles at the end of an article or within a content feed.